Player Outreach Funnel

The brief

Aspire wanted to reach new and inactive players and convert them into a first free class, without paying for an expensive CRM upfront.

What I did

1. Designed the funnel and toolkit: message templates, a host SOP with do's and don'ts, and contact labeling rules.
2. When the main number hit broadcast limits, set up a separate inbound hotline for the app pop-up, banners and reception QR.
3. Piloted at MPC and SVA, with management sign-off at each step.

Outcome

A low-cost, repeatable outreach process the hosts can run, with a clear path to upgrade tools later.