Elite Club Epicentrum × Aspire · Design
Opening Weekend Launch Kit
A full Instagram launch kit for padel's opening weekend at Elite Club Epicentrum.
- Client
- Elite Club Epicentrum × Aspire
- Year
- 2026
- Role
- Solo — art direction, design & copy (AI-assisted)
- Tools
- Claude, Google Sheets
The brief
Elite Club Epicentrum was opening two new padel courts with Aspire, with an opening weekend of free coaching, free court booking and Aspire League free trials. It needed a launch campaign that could go live in days and keep up with changing event details.
What I did
- Designed the whole kit: feed posts, a 5-slide carousel, three story concepts (a ticket-style 'Court Pass' was chosen) and a WhatsApp share poster with QR codes to the sign-up form and Reclub.
- Kept every design in sync as operating hours, session capacity and member vs. public access changed, pulling confirmed numbers from the booking sheet instead of guessing.
- Wrote the matching member and community messages.
Outcome
A co-branded Aspire × Elite launch campaign delivered across feed, stories and WhatsApp, including date variants for venue management to choose from.
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